What is a grwm?

GRWM stands for "Get Ready With Me". It is a popular format for videos on social media where individuals film themselves going through their makeup, hair care and styling routines, and getting ready for the day or an event. GRWM videos can vary depending on the creator's style, occasion, and preferences. Some people also use GRWMs to highlight their favorite beauty products or to share makeup and fashion tips. Often, these videos are accompanied by upbeat or trendy music and can be attractive to viewers who enjoy learning new beauty and fashion techniques.